Remarketing is one of the most powerful features of digital advertising—and Google Display Ads makes it incredibly effective. If you’re wondering what two types of remarketing can be used on Google Display Ads, you’re about to discover how you can reconnect with your audience and boost conversions.

In this blog, we’ll explain the two main types of remarketing used in Google Display Ads and how they help you stay top-of-mind with potential customers.

🔁 What Is Remarketing in Google Display Ads?

Remarketing is a strategy that allows advertisers to show ads to people who have previously interacted with their website, app, or YouTube channel. Instead of targeting new users, it focuses on re-engaging warm audiences who are already familiar with your brand.

This makes your campaigns more relevant—and often more cost-effective.

✅ What Two Types of Remarketing Can Be Used on Google Display Ads?

Google Display Ads supports two primary types of remarketing:

1️⃣ Standard Remarketing

Standard remarketing shows display ads to past visitors as they browse websites, apps, and YouTube videos within the Google Display Network (GDN).

📌 Key Features:

• Ads are shown to users who visited your website or landing page
• You can segment users by pages they viewed, time on site, or actions taken
• Works across millions of partner websites and platforms

🎯 Best For:

• Re-engaging site visitors who didn’t convert
• Reminding users of products left in their cart
• Promoting special offers or limited-time discounts

🧠 Example:

A user visited your online shoe store but didn’t make a purchase. With standard remarketing, you can show them an ad featuring the exact pair of shoes they viewed—even while they’re reading the news or watching a YouTube video.

2️⃣ Dynamic Remarketing

Dynamic remarketing takes it a step further by automatically showing personalized ads featuring the exact products or services that users viewed on your website.

📌 Key Features:

• Integrates with your product feed or service catalog
• Auto-generates customized ads based on past user behavior
• Ideal for eCommerce and service-based websites

🎯 Best For:

• E-commerce stores with large product catalogs
• Businesses that want to deliver highly personalized ads
• Increasing conversions with tailored offers

🧠 Example:

Someone browsed multiple T-shirts on your fashion store. Dynamic remarketing will automatically generate ads showing those same shirts—plus similar ones—encouraging the user to return and complete their purchase.

📊 Standard vs. Dynamic Remarketing: Quick Comparison

💡 Why Use Remarketing in Google Display Ads?

• ✅ Higher Conversion Rates: Target people who are already interested
• ✅ Cost Efficiency: Lower CPCs than cold targeting
• ✅ Stronger Brand Recall: Stay top-of-mind during the decision phase
• ✅ Scalable & Automated: Especially with dynamic remarketing

🛠️ How to Set Up Remarketing on Google Display Ads

1. Add the Google Ads Remarketing Tag to your website
2. Create custom audience lists in your Google Ads dashboard
3. Choose between Standard or Dynamic remarketing during campaign setup
4. Design your ad creatives or let Google auto-generate them
5. Launch and optimize your campaign using performance data

🧠 Final Thoughts

If you’re asking what two types of remarketing can be used on Google Display Ads, the answer is simple:

1. Standard Remarketing – for showing general ads to past visitors
2. Dynamic Remarketing – for delivering personalized product/service ads based on browsing behavior

Both strategies are powerful tools to re-engage potential customers, increase ROI, and convert interest into action.